International Marketing Cases with InfoTrac College Edition
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In Stock
- Seller:M Mullis Collectibles
- Sales Rank:3,478,983
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Edition:1
- Pages:352
- Shipping Weight (lbs):0.9
- Dimensions (in):10 x 8 x 0.4
- Publication Date:October 9, 2000
- ISBN:0324063733
- EAN:9780324063738
- ASIN:0324063733
Availability:Usually ships in 1-2 business days
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Synopsis
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
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