PROMO (with Marketing CourseMate with eBook Printed Access Card)
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$69.95
- Buy New: $34.97
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as of 5/21/2012 19:47 CDT details
- You Save: $34.98 (50%)
In Stock
- Seller:Farzana
- Sales Rank:242,029
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Edition:1
- Pages:368
- Shipping Weight (lbs):1.9
- Dimensions (in):10.5 x 8.4 x 0.7
- Publication Date:March 21, 2011
- ISBN:1111826110
- EAN:9781111826116
- ASIN:1111826110
Availability:Usually ships in 1-2 business days
Editorial Reviews:
Synopsis
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
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