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Social Media and Public Relations: Eight New Practices for the PR Professional
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
Meta-Luxury: Brands and the Culture of Excellence
Outsmarting Social Media: Profiting in the Age of Friendship Marketing (Que Biz-Tech)
Resonate: Present Visual Stories that Transform Audiences
Influence: Science and Practice (5th Edition)
MKTG (with Marketing CourseMate with eBook Printed Access Card)
Marketing Management (14th Edition)
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Marketing
Framework for Marketing Management (5th Edition)
How You Do... What You Do: Create Service Excellence That Wins Clients For Life
Principles of Marketing (14th Edition)
Marketing: An Introduction (10th Edition)
Resonate: Present Visual Stories that Transform Audiences
Say It With Charts: The Executive's Guide to Visual Communication
Influence: Science and Practice (5th Edition)
Marketing Management
Influence: Science and Practice (4th Edition)
Customer Worthy: Why and how everyone in your organization must Think Like a Customer
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)
The Market Research Toolbox: A Concise Guide for Beginners Second Edition
Diffusion of Innovations, 5th Edition
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant