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Services Marketing Management: A Strategic Perspective
- Authors:
- Hans Kasper
- Piet van Helsdingen
- Mark Gabbott
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Marketing: The Enyclopedic Dictionary
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- David Mercer
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Cases in Retailing: Operational Perspectives
- Author:
- Cathy Hart
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Total Quality in Marketing
- Authors:
- William C. Johnson
- Richard Chvala
- Frank Voehl
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Brand Enigma: Decoding the Secrets of your Brand
- Authors:
- Duncan Bruce
- David Harvey
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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
- Author:
- Sandra Rothenberger
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Sales Management (Express Exec)
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- Patrick Forsyth
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Alliance Brand: Fulfilling the Promise of Partnering
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- Mark Darby
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Bio-Mimetic Approaches in Management Science (Advances in Computational Management Science)
- Author:
- Jacques-Marie Aurifeille
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Sale of Goods (0)
- Author:
- Michael Bridge
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