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What Chinese Want: Culture, Communism and China's Modern Consumer
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
What Chinese Want: Culture, Communism and China's Modern Consumer
International Marketing
The 22 Immutable Laws of Branding
Global Marketing, 6th Edition
International Logistics: Management of International Trade Operations (with Make the Grade Printed Access Card)
Global Marketing Management
Winning in Emerging Markets: A Road Map for Strategy and Execution
Global Marketing (7th Edition)
Get Bold: Using Social Media to Create a New Type of Social Business
What Women Want: The Global Market Turns Female Friendly
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Poorly Made in China: An Insider's Account of the China Production Game
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
Lovemarks. El futuro mas alla de las marcas (Spanish Edition)
International Marketing
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
Global Marketing (5th Edition)
Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA