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The Loyalty Leap: Turning Customer Information into Customer Intimacy
What Chinese Want: Culture, Communism and China's Modern Consumer
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Can't Buy My Love
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
The Loyalty Leap: Turning Customer Information into Customer Intimacy
What Chinese Want: Culture, Communism and China's Modern Consumer
Buyology: Truth and Lies About Why We Buy
Marketing Research
Diffusion of Innovations, 5th Edition
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
The 22 Immutable Laws of Branding
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
The Loyalty Leap: Turning Customer Information into Customer Intimacy
Customer Worthy: Why and how everyone in your organization must Think Like a Customer
Winning at New Products: Creating Value Through Innovation
The Market Research Toolbox: A Concise Guide for Beginners Second Edition
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Diffusion of Innovations, 5th Edition
The Long Tail: Why the Future of Business is Selling Less of More
Authenticity: What Consumers Really Want
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
