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Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry (INSEAD Business Press)
Handbook of Marketing Strategy (Elgar Original Reference)
Innovation in Pricing: Contemporary Theories and Best Practices
Cause Related Marketing, Second Edition: Who cares wins
CRM: The Foundation of Contemporary Marketing Strategy
SPIN Selling
Influence: Science and Practice (5th Edition)
Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling
Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Inside the Mind of the Shopper: The Science of Retailing
Visual Merchandising & Display (5th Edition)
Influence: Science and Practice (5th Edition)
Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling
Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Global Marketing Management
SPIN Selling
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
Fundamentals of Selling